(MONEY Magazine) – THE WALT DISNEY CO. began the star-struck craze in 1987 with a Glendale, Calif. store promoting Mickey and pals. Now there are 253 Disney shops, selling such items as Belle ball gowns ($25) and Aladdin sets ($36). In October, Warner Bros. opened a 30,000-square-foot New York City showcase: 80% of the wares target adults, including a $600 Bugs Bunny golf bag.Then in November, the Sony Corp. launched Sony Signatures: $125 Billy Joel tour jackets, Janet Jackson necklaces ($22) and Sleepless in Seattle robes ($89).