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Eliminate The Guesswork
By Katherine Z. Josephs

(MONEY Magazine) – Thanks to a relatively new feature on most major shopping sites, feigned happiness and covert returns could become a thing of the past. With an online wish list, you compile a list of what you want and direct friends and family to the site, where they can shop secure in the knowledge that you'll be satisfied. If you don't find this practice a bit too presumptuous, you can fill out a wish list at Amazon.com (www.amazon.com), eToys.com (www.etoys.com), Nordstrom (www.nordstrom.com), Eddie Bauer (www.eddiebauer.com), Gap (www.gap.com) or Victoria's Secret (www.victoriassecret.com), to name a few. But what if a site doesn't have such a feature? Or you don't want to limit yourself to one site? At WishClick.com (www.wishclick.com), you can request stuff from any retailer on the Web. All you have to do is download a small toolbar program at the site and surf the Web. Then any item you click on at any site is automatically added to your wish list. Live on-screen help is available if you need it. WishClick also has an idea list, where you can keep a record of gifts you're still contemplating, and it lets you register for e-mail reminders of friends' upcoming birthdays and anniversaries.

--K.Z.J.