CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Mutual Funds Taxes Ask the Expert Money 101 Autos Loan Center Best Places to Live Ask the Expert Millionaires in the Making Ultimate Guide to Retirement Retirement Calculators Best Funds Ask the Mole Best Places to Retire Personal Tech Big Tech Blog Techland Blog Sectors and Stocks Fortune 500 Techs Tech Talk 100 Best Places to Launch Ultimate Resource Guide Small Biz Makeovers FSB 100 Ask & Answer Fortune 500 Technology Investing Management Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
Small Business A true mother of invention Tereson Dupuy, New Iberia, La.
By Ellen McGirt

(MONEY Magazine) – It all started with a rash that wouldn't go away. "Nothing worked," says Tereson Dupuy, 33, of her then newborn son's chronic diaper rash. "We were both miserable." Switching from disposables to cloth helped the rash but created a new problem. "They leaked, and he was wet all the time," she says. "Plus, cloth diapers are gross." Dupuy tried to make her own, experimenting with gentle and absorbent materials, from polar fleece to terry cloth. For three months in 1998, she sewed, changed and laundered. Finally, a breakthrough. Using a combination of materials, Dupuy stitched a variation on the familiar two-part diaper--a leakproof outer pant with an absorbent inner core, both reusable. The diaper worked, and the rash cleared up. Then came the classic lightbulb moment. "I thought, I can't be the only one who can use this," recalls Dupuy.

First she gave samples to friends. Then Dupuy began selling the diapers, which she calls Fuzzi Bunz. Sales hit $12,000 in 1999, but she barely broke even.

By 2000, sales were growing steadily, thanks largely to word of mouth. Still able to rely on her husband's salary as a sound engineer, she reinvested what came in. Dupuy found skilled laborers after a local textile factory closed. "We started out by having people sew in their homes," she says, but by October 2000, the company needed a home base. "I spent $125 a month in rent and hired three employees," says Dupuy, who today has 18 employees and ships from four locations.

Last year, the company--named Mother of Eden after the son who inspired the diaper (she also has an eight-year-old daughter and a one-year-old son)--had $500,000 in sales; it's on track to double that in 2003. Her distribution system reflects the company's origin: Dupuy sells Fuzzi Bunz wholesale to 150 small Web and mail-order businesses run by work-at-home moms. She and her husband, who now works for the company, pay themselves modest salaries and pour profits back into the business, which is clearly a labor of love. --ELLEN MCGIRT