Whose Money Advice Do Teens Trust?
(MONEY Magazine) – MOM'S 85% Hispanic 77% White 76% Asian 74% African-American
DAD'S 73% White 67% Asian 60% Hispanic 47% African-American
GRANDMA'S 36% African-American 22% White 20% Hispanic 19% Asian
THE WEB 17% Asian 8% Hispanic 5% African-American 4% White
> Where do kids turn for financial advice? Depends. A recent study by Find/SVP found that the degree to which teens trust different sources varies by race. But whether it's Mom or Dad may be moot. A different survey shows men and women to be financially inept in roughly equal numbers. And the Web? Please.
SOURCES: Find/SVP, Merrill Lynch.