Get Your Irish Up
...or on the rocks. Ireland's whiskey is the best thing to hit ice cubes since single-malt Scotch.
By Noah Rothbaum

(MONEY Magazine) – Ireland is famous for many things—James Joyce, the Blarney Stone and Bono among them. Not that long ago, the country was also famous for its whiskey. For decades, American bars and liquor stores were stocked with plenty of brands from the Emerald Isle. Then came Prohibition. World War II kept Irish whiskey off the shelves, and afterward Americans began developing a thirst for vodka instead. Until recently, Irish whiskey drinkers had relatively few choices. Basically, Jameson or...Jameson.

But these days, the Irish whiskey industry is experiencing a renaissance. Case sales of the drink increased nearly 130% between 1994 and 2005, reports the Distilled Spirits Council of the United States. And New York City's Park Avenue Liquor Shop alone carries over 30 varieties. Store v.p. Jonathan Goldstein estimates that his selection has doubled in the past decade.

Ironically, you can thank Scotland for this rebound. As single-malt Scottish whisky became more popular in the late '90s, bartenders, store owners and drinkers began exploring alternatives, says John Hansell, editor of Malt Advocate magazine. "The Irish whiskey industry saw how popular Scotch was becoming and said 'Why don't we do the same thing?'" And lo, a handful of new labels have since emerged.

What's helped in that growth is the fact that Irish whiskey is very approachable. It has a honeyed taste, with less burn than many other whiskeys. This is because most Irish distillers do not smoke their malted barley (as Scottish ones do); they usually triple-distill the whiskey (Scots do it twice); and they may use a combination of malted and unmalted barley (vs. only malted in Scotch). As a result, "it's an easier drink to get down," says Goldstein.

In honor of St. Patrick's Day, I gathered some confirmed whiskey drinkers, including a few native lads and lasses, to get to the bottom of the most popular Irish whiskeys on the market. What we discovered: nothing short of a pot of gold. Sláinte!

HOW I DID IT I bought five blended Irish whiskeys and then rounded up a tasting panel of drinkers—including a couple of recent imports from County Donegal—to do a blind taste test.

WHAT TO LOOK FOR

A quality blended Irish whiskey tends to have these characteristics:

› A light but distinct aroma, often with hints of fruit

› A full, complex flavor with a touch of sweetness or honey

› A smooth finish with a comfortable amount of burning

TIP

Don't be afraid to add a little water to your whiskey. The H2O opens the spirit up and releases some of the flavors. It also brings down the alcohol content. Just remember to use quality bottled water.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.