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Essential Baby & Fairfax Media Ltd	Update Date: 11/22/08
Date Announced: 01/24/07
Value (million $USD): 3.2 million U.S. Dollar 4.0 million Australian Dollar

Status: Completed

TRANSACTION DETAILS
Date Announced	01/24/07
Date Originally Announced	01/24/07
Format	Acq. of Assets	Acquisition techniques	Not Applicable
Attitude	Friendly	Agency	n/a
Value	3.2 million U.S. Dollar 4.0 million Australian Dollar	Advisor Fees	n/a

SYNOPSIS
AUSTRALIA - Fairfax Media Ltd acquired Essential Baby, an online infant clothing retailer and wholesaler, for an estimated 4 mil Australian dollars ($3.15 mil US).

TARGET
Name	Essential Baby
Industries	Women's and children's clothing and accessories
City	Bronte, New South Wales
State	n/a
Nation	Australia
Incorporated in	n/a
Public Status	Private
Business Description	Retail and wholesale infant clothing online
Advisors	NULL
Target Sales	n/a

ACQUIROR
Name	Fairfax Media Ltd (Australia : FXJ)
Industries	Periodicals: publishing, or publishing & printing; Information retrieval services
City	Pyrmont, New South Wales
State	n/a
Nation	Australia
Incorporated in	n/a
Public Status	Public
Business Description	Fairfax Media Ltd, headquartered in Sydney, New South Wales, is a publisher of newspapers that is also engaged in news, information, entertainment and advertising sales in newspapers, magazines and in electronic formats. The company's mastheads include the Sydney Morning Herald, The Age, The Australian Financial Review, The Canberra Times, BRW, The Sun-Herald and the Land, which is distributed throughout Australia and New Zealand. The company was founded in 1991.
Advisors	NULL
Acquiror Sales	1.41 billion U.S. Dollar 1.91 billion Australian Dollar

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