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Information Arts(UK)Ltd & Harte-Hanks Inc	Update Date: 01/29/08
Date Announced: 10/15/07
Value (million $USD): n/a

Status: Pending

TRANSACTION DETAILS
Date Announced	10/15/07
Date Originally Announced	10/15/07
Format	Acq. of Assets	Acquisition techniques	Not Applicable
Attitude	Friendly	Agency	n/a
Value	n/a	Advisor Fees	n/a

SYNOPSIS
UK - Harte-Hanks Inc of the US agreed to acquire Information Arts (UK) Ltd, a Buckinghamshire-based provider of marketing services. Terms were not disclosed.

TARGET
Name	Information Arts(UK)Ltd
Industries	Direct mail advertising services; Management consulting services; Business services, nec
City	Buckinghamshire
State	n/a
Nation	United Kingdom
Incorporated in	n/a
Public Status	Private
Business Description	Information Arts (UK) Ltd, located in Buckinghamshire, provides marketing services. The company is the leading business to business insight and data services providers focusing on saleslead and global data management services. The company works with global telecoms providers, banks, governmental organisations, and top-tier enterprises in major industry sectors. The company was founded in 2000.
Advisors	NULL
Target Sales	n/a

ACQUIROR
Name	Harte-Hanks Inc (HHS)
Industries	Management consulting services
City	San Antonio
State	TX
Nation	United States
Incorporated in	DE
Public Status	Public
Business Description	Harte-Hanks Inc, located in San Antonio, provides direct and interactive marketing services. It operates through two segments: Direct Marketing and Shoppers. Direct marketing segment offers a complete range of specialized, coordinated and integrated direct marketing services through 30 facilities worldwide, 10 of which are located outside of the United States. The customers of this segment include retailers, banks, mutual fund, pharmaceutical and insurance companies, healthcare organizations and telecommunications firms. Shoppers segment produces weekly advertising publications primarily delivered by standard mail to all households in a particular geographic area. It operates in the United States, Europe, Australia and South America. The company was founded in 1920.
Advisors	NULL
Acquiror Sales	1.17 billion U.S. Dollar

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