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House of Prince A/S &
British American Tobacco PLC
Update Date: 07/06/08
Date Announced: 02/28/08
Value (million $USD): 4.14 billion U.S. Dollar
20.33 billion Danish Krone
Status: Completed
TRANSACTION DETAILS
Date Announced02/28/08
Date Originally Announced02/28/08
FormatMergerAcquisition techniquesDivestiture
AttitudeFriendlyAgencyEuropean Commission
Value4.14 billion U.S. Dollar
20.33 billion Danish Krone
Advisor Feesn/a
SYNOPSIS
DENMARK - British American Tobacco PLC (BA) of the UK acquired the entire share capital of House of Prince A/S, a Soborg-based manufacturer of cigarettes, from Skandinavisk Tobakskompagni A/S (ST), a unit of Skandinavisk Holding A/S. Concurrently, BA acquired the entire share capital of JL Tiedemanns Tobaksfabrik AS of Norway and Fiedler & Lundgren AB of Sweden, from ST. The three transactions were to have a combined value of 20.331 bil Danish kroner (2.084 bil British pounds/$4.145 bil US). BA offered 11.384 bil kroner (1.167 bil pounds/$2.321 bil) in cash and its 32.35% stake in ST, valued at 8.947 bil kroner (917.12 mil pounds/$1.824 bil), and were approved by regulatory authorities.
TARGET
NameHouse of Prince A/S
IndustriesCigars
CitySoborg
Staten/a
NationDenmark
Incorporated inn/a
Public StatusSubsidiary
Business DescriptionHouse of Prince A/S, headquartered in Soborg, Denmark, manufactures cigarettes for the home market, partly for export and duty-free sales. It also manufactures cigarettes in its own factory in Poland. The company was founded in 1990.
AdvisorsCredit Suisse Group
Target Sales546.4 million U.S. Dollar
3.00 billion Danish Krone
ACQUIROR
NameBritish American Tobacco PLC (London : BAT)
IndustriesTobacco and tobacco products; Offices of holding companies, nec
CityLondon
Staten/a
NationUnited Kingdom
Incorporated inn/a
Public StatusPublic
Business DescriptionBritish American Tobacco PLC, based in London, UK, manufactures, wholesales, markets and sells cigarettes and other tobacco products under the brands including Kent, Dunhill, Lucky strike, Pall Mall, Vogue, Viceroy, Rothmans, Kool, Benson & Hedges, State Express 555, Peter Stuyvesant, Jockey Club, Derby, Winfield, Star Filter, Hollywood, Free, Du Maurier, Players, Matinee, MS, Sax, Boots, Raleigh, Montana, Wills Gold Flake, Parisienne, Belmont, Consul, Carlton and John Player Gold Leaf operating in the UK, Belgium, Cyprus, The Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, The Netherlands, Poland, US, Russia, Serbia, Spain, Switzerland, Ukraine, Uzbekistan, Canada and Japan. The company was founded in 1928.
AdvisorsDeutsche Bank AG
Acquiror Sales19.90 billion U.S. Dollar
10.02 billion British Pound
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