Each year, research firm Universum USA surveys B-school students to see where they most want to work, for an exclusive CNNMoney list. See what makes the top 15 so appealing, and what hiring managers there are looking for.

3 of 15
Apple
Apple
3
% of MBAs who want to work there: 14.82%
Headquarters: Cupertino, CA

What makes it great: CEO Tim Cook has kept sales and profits marching upwards, despite missteps like the Apple Maps fiasco.

Apple’s design, marketing and innovation prowess make it one of the most desirable places to work for anyone who wants to shape the future of tech. "Whatever your job is here, you'll be part of something big," the company says on its careers site.

Apple says it’s seeking people who are driven to push the boundaries, another reason why it appeals to business school grads. "One of the top career goals for MBAs is to be competitively and intellectually challenged," says Melissa Murray Bailey, President-Americas at Universum, which conducted the survey.

What they're looking for: Original thinkers who are driven to push the boundaries are the backbone of Apple’s success. The company describes its employees as perfectionists and inventors who are "forever tinkering with products and processes, always on the lookout for better."

MBAs work on strategic business initiatives across a number of divisions, including finance, real estate development, marketing, merchandising, operations, engineering, design and software.

Hiring has been on the upswing – Apple’s non-retail workforce grew 25% in its last fiscal year.

What do you think of Apple?
Top MBA 100

Get the complete lineup of ideal MBA employers, in an exclusive CNNMoney.com list.

Think of it as a popularity contest for companies: Every year research firm Universum USA ranks the most desirable employers in the world, based on where MBA candidates say they'd most like to work. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.