SALT LAKE CITY, Aug. 16, 2010 (GLOBE NEWSWIRE) -- Sport Endurance, Inc (OTCBB:SENZ), a health supplement company, has developed a revolutionary formula that enables the safe consumption of Creatine, a proven muscle-building and performance enhancing dietary supplement.

Creatine monohydrate is a proven muscle building, strength enhancing and performance boosting supplement. It's one of the few supplements proven effective.

However, ingestion of the large amounts of Creatine necessary to make significant gains can take a physical toll on the body, sometimes leading to negative physical reactions. Creatine creates reactions such as stomach discomfort, diarrhea, and the famous "creatine bloat" in which the body retains an excessive amount of water. Other side effects include dehydration, headaches and even potential liver and kidney issues.

Sport Endurance, Inc. has developed a formula from Kre-Alkalyn Creatine, which has been proven to be more effective than "Regular" Creatine, and without many of the side effects.

Kre-Alkalyn is Ph. balanced unlike regular Creatine, and is therefore more easily absorbed into the muscle cells. One  gram of Kre-Alkalyn is equal to 10 grams of regular creatine monohydrate.

When ingested, most of Creatine rapidly converts to the by-product "creatinine," the toxic substance responsible for causing the unwanted side effects. The result is that there is very little pure creatine left to get absorbed into muscle cells where it's needed. Only 10-20% of the actual amount of Creatine ingested goes to the desired cells. In sum, the more Creatine, the more "creatinine" and thus greater negative effect on the body.

"Kre-Alkalyn allows you to safely consume creatine to its full and most potent level with only a fraction of previous dosages," explained Robert Timothy, CEO of Sport Endurance, Inc.

"Kre-Alkalyn is 'Ph balanced' to be 'immune' to the Ph levels of your stomach acids and other parts of your digestive system. This means, unlike regular Creatine, it does not break-down into the toxic substance creatinine before it reaches your muscle cells. It's 100% stable and 100% bio-available. The result is that you can take less Kre-Alkalyn and still get the same muscle building and strength enhancing effects of much more creatine. This represents a tremendous leap forward in the industry."

Safe Harbor Disclaimer

This material includes forward-looking statements based on management's Current reasonable business expectations. In this document, the words "can," "anticipates," "believes" and similar expressions identify certain forward-looking statements. These statements are made in reliance on the Private Securities Litigation Reform Act, Section 27A of the Securities Act of 1933, as amended. There are numerous risks and uncertainties that could result in actual results differing materially from expected outcomes. The material should be read in conjunction with the Company's current annual and quarterly reports filed with the SEC, which contain discussions of currently known factors that could significantly impact the Company's future.

CONTACT:  Sport Endurance, Inc.
          Robert Timothy, President 
          888-511-9018