WILTON, Conn., Oct. 6, 2010 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM), a leading developer and marketer of beverage products, today announced that Rheingold Beer, New York's Beer since 1883, is now selling in several key Metro New York Accounts, and in New Jersey through two distributors providing coverage throughout the state.

In Metro New York, Key Foods has authorized the brand and is selling 12 oz 24 pack cans from its outlets. The grocery chain Western Beef is also selling Rheingold.

In New Jersey, beer distributors L.A. Piccirillo and Warren Distributing have commenced selling Rheingold Beer, providing statewide coverage. The addition of these two longstanding beer distributors with great histories in the state completes Drinks Americas Metro New York distribution.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities, including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka. Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT:  Drinks Americas, Inc. 
          Charles Davidson
          203-762-7000 
          CEOcast, Inc.
          Dan Schustack 
          212-732-4300