TubeMogul Certifies Over 500 Executives and Media Traders
Teams at Over Two Dozen Brands and 100 Agencies and Trading Desks Complete TubeMogul’s Client Certification Program
EMERYVILLE, Calif., Feb. 10, 2016 (GLOBE NEWSWIRE) -- Today, TubeMogul (NASDAQ:TUBE), an enterprise software company for brand advertising, announced that it has certified over 500 marketers on the company’s software.
Launched in November of 2014, TubeMogul’s Client Certification Program is a formal accreditation that the company offers clients who have demonstrated knowledge of the programmatic media space and TubeMogul’s platform.
TubeMogul’s Learning & Development team plans to expand the program in 2016. New initiatives include a curriculum specifically designed for brands and a continuing education track for existing graduates on topics like attribution, programmatic TV and cross-channel strategy.
“We are proud of this milestone,” said Michelle Chen, Director of Learning & Development at TubeMogul. “While the curriculum has evolved over the past several years, our focus remains the same: arm brand advertisers with the education, tools and training they need to drive results.”
In post-training surveys, over 98% of attendees reported that they “would recommend this program to others in the industry.” Over a dozen brands and agencies are even making the program part of their on-boarding process for new hires.
The attendees of TubeMogul’s Client Certification Program reflect the diversity of the company’s clients, from brands looking to make data-driven decisions about where to allocate budgets to agency teams looking to deepen their technical expertise.
Platform clients certified in the past six months include Intel, belairdirect, Raycom Media and Septeni America.
“TubeMogul's Client Certification Program provided a great opportunity for me to learn from the experts and better understand targeting nuances and high impact creative development,” said Corey Carrillo, Senior Manager of SEM and Performance Media at Intel. The program also provided “the unique opportunity to provide feedback on the software and how it can help meet our business needs,” he said.
“TubeMogul’s Client Certification Program is worth the time invested,” said Tammy LeGlue, Digital Advertising Traffic Specialist at Raycom Media. “The trainers armed our team with a deeper understanding of TubeMogul’s platform and the industry. We would recommend it to anyone looking to learn more.”
"This program was a great way not only to deepen our knowledge of TubeMogul's software, but to interact with other advertisers and TubeMogul experts and share insights,” said Marie-Pierre Leclerc, Director of Interactive Marketing at belairdirect.
"The TubeMogul training highlighted the importance of video for brand marketing and how video marketing will impact mobile advertising moving forward,” commented Sohee Shin, Account Manager at Septeni America.
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