Perry Ellis International New License Agreement in USA and Canada for Original Penguin
MIAMI, Feb. 11, 2016 (GLOBE NEWSWIRE) -- Perry Ellis International, Inc. (“PEI”) (Nasdaq:PERY), announced today that it has entered into a license agreement with PICO Manufacturing Sales Corporation for the design, production and distribution of An Original Penguin by Munsingwear® boys underwear and sleepwear in the United States and Canada. The product is planned to launch at retail with premium department stores and children’s specialty stores for Fall/Holiday 2016.
Original Penguin is an iconic American brand that mixes sportswear and contemporary fashion appealing to a style-savvy consumer who is into details, but doesn't take himself too seriously. Original Penguin pays homage to its brand heritage, while staying culturally relevant in their global markets. The brand reworks its archive of mid-century classics to reflect today's lifestyle without compromising that heritage or the craftsmanship that established the Original Penguin name.
"We are enthused to welcome PICO Manufacturing to the Original Penguin family. PICO Manufacturing is a leading manufacturer of childrenswear in the continent making it an ideal collaborative partner. Working with PICO Manufacturing will continue to leverage the strong Original Penguin brand equity and execute our strategic initiative to expand our global reach,” stated George Feldenkreis, chairman and CEO of PEI.
Marty Litt, President of PICO Manufacturing added, "We are delighted to be associated and partner with PEI on Original Penguin for boys. We believe the boy’s underwear and sleepwear sector needs an infusion of newness, utilizing vibrant colors, quality fabrics and of course, Pete the Penguin! The Original Penguin brand is perfect for this market. We look forward to building a terrific business in partnership with PEI and its retail partners in the coming years.”
For more information about Perry Ellis International, Inc. and the Company's entire portfolio of brands, please visit www.PERY.com.
About Perry Ellis International
About PICO Manufacturing Sales Corporation
Maria Folyk-Kushneir Senior Vice President of Licensing 212-536-5718 Maria.firstname.lastname@example.org Marty Litt email@example.com Gary Leon firstname.lastname@example.org