IMI Global Launches Nebraska Verified(TM)
New USDA Process Verification Program Designed to Promote Beef Born and Raised in Nebraska
Integrated Management Information, Inc. (IMI Global) (OTCBB: INMG), a leading provider of verification and Internet solutions for the agricultural/livestock industry under the Where Food Comes From® brand, today announced the launch of Nebraska Verified, a new certification program designed to promote Nebraska beef through the USDA Process Verification Program (PVP). John Saunders, CEO of IMI Global, said the goal of the Nebraska Verified certification is to raise the profile of Nebraska beef in domestic and international markets, where consumers are increasingly interested in knowing from where their food originates. The Nebraska Verified certification is available to cattle producers or feeders in the state who currently participate in USDA PVPs. "IMI Global designed this program to leverage the state's well earned reputation for producing superior beef products," Saunders said. "As consumers insist on learning more about where their food comes from, we are developing programs to meet that need and at the same time benefit the producers and feeders who are responsive to these changing consumer preferences." IMI consulted with Nebraska Department of Agriculture officials, beef processors and marketers, and cow/calf producers to develop the Nebraska Verified PVP certification. Saunders said the input was critical to creating a program that is both workable for the state's farmers and ranchers, and also meets the specifications now commonly requested by both domestic and international beef purchasers. Saunders added that IMI Global spokesman Baxter Black, the world famous cowboy poet, will soon commence a promotional campaign around Nebraska Verified. Black, who has built a successful career exposing the flaws and foibles of everyday cowboy life, is known nationwide through his print column, National Public Radio appearances, books, CDs, videos and commercial radio. He is the lead spokesman for IMI Global's competitively priced, high-value solutions for ranchers, feed yards, packers and retailers.
About IMI Global
CAUTIONARY STATEMENT Contacts: John Saunders Chief Executive Officer 303-895-3002 Jay Pfeiffer Pfeiffer High Investor Relations, Inc. 303-393-7044 |
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