Scottsdale, AZ based company NOHO Inc. (OTCQB: DRNK) has inked a new distribution contract with Essential Distribution, LLC. based out of Arizona. The agreement will push NOHO'S Gold 8.4 oz. Premium Lifestyle Beverage throughout Essential Distribution's network of nightclubs, bars and restaurants.

Jay Grdina, NOHO's CEO stated, "This will be a great platform for marketing of our NOHO products, creating brand awareness, product education and driving sales for us. Essential reaches a consumer base that has been very difficult for us to penetrate. We looked to partner with Essential, not only because of their state of the art advertising technology, but more importantly, for their aggressive push into the market place with a very solid management and sales team."

This will be the first distribution of its kind with NOHO, as Essential Distribution will be using their digital ad network to advertise NOHO throughout the bars and taxi companies that they currently service. The unique platform will help drive sales within individual establishments, as well as bring awareness to consumers outside of bars and restaurants. Currently, Essential Distribution has exclusive rights to distribution in 12 states including; Arizona, California, Colorado, Florida, Idaho, Illinois, Michigan, New York, North Carolina, South Carolina, Texas and Utah, with hopes of growing throughout the entire United States in the upcoming years.

Essential Distribution Vice President of Sales, Nick Stanitz-Harper, is enthusiastic about the new relationship with NOHO stating, "I am excited to have NOHO's hangover preventative beverage on board. With the exclusive advertising rights we have within sports bars and taxi cabs, approximately 2.5 million people will be exposed to NOHO advertisements each month and there is only one way for sales to go...UP!"

NOHO Gold Premium and Functional Lifestyle beverage is setting the standard for beverages that not only taste great, but also serve a functionality. The 8.4 oz. can's light refreshing flavor can be used to help combat against hangovers by mixing it with your favorite liquor or can be a healthy alternative to high sugar sodas and juices. With only 6 grams of sugar and 30 calories, it proves that healthy can taste good. 

For additional information on NOHO please visit www.nohodrink.com and follow NOHO on www.instagram.com/nohodrink as well as at www.twitter.com/nohodrink.

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This press release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Noho, Inc. (the "Company"), its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and actual results may differ materially from those projected in the forward looking statements as a result of various factors. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.