Wyndham Rewards Offers Fresh Take on Branded In-Room Content with Launch of New, Industry First Sitcom
Mockumentary meets reality TV; award-winning loyalty program's "Have Points, Will Travel" is the answer to historically boring in-room programming
PARSIPPANY, N.J., Feb. 10, 2016 /PRNewswire/ -- Tired of turning on your hotel TV only to be bombarded and bored with the details of what's happening in Ballroom C? We hear you. That's why Wyndham Rewards® is changing the game with the hospitality industry's first-ever sitcom for hotel guests—upping the ante for in-room entertainment and giving travelers everywhere reason to take pause before reaching for their remotes.
Launching today with a phased distribution to more than 7,500 Wyndham Rewards hotels around the world, the all-new series "Have Points, Will Travel," is a first-of-its-kind program that follows a young married couple as they travel their way down the west coast of the U.S. with only the clothes on their backs and one million Wyndham Rewards points to get them there. It's mockumentary sitcom meets reality TV, and it puts a new spin on showing guests just how simple and rewarding a great hotel loyalty program—not to mention in-room entertainment—can be.
"It's no secret that in-room hotel TV programming is boring. Most people tune it out or click it off," said Noah Brodsky, senior vice president of worldwide loyalty and engagement at Wyndham Hotel Group. "Talk about a missed opportunity. At Wyndham, we have hundreds of thousands of guests staying at our hotels each and every night. That's hundreds of thousands of opportunities to connect on a daily basis in a way that's not only fun and fresh, but that keeps us top of mind when they travel."
Centered around newlyweds Dean and Traci, played by Stephen Visocan and Rachel Adams, the inaugural episode drops the intrepid husband and wife duo in an unknown location with only one million Wyndham Rewards points and nothing else—not even a little cash. With only each other, their wits and their points, the couple must make their way from destination to destination, all with the promise that by the end, whatever points they haven't used, they get to keep. Along the way they meet colorful characters, tackle humorous challenges and, of course, discover just how simple and easy it is to use Wyndham Rewards.
Added Brodsky, "Great brands don't just put out ads, they speak to their customers in ways that are memorable and that resonate. Great brands are creative, take chances and add value. That's what we're doing with Wyndham Rewards and "Have Points, Will Travel". We have an opportunity through Dean and Traci to not only educate and entertain our guests, but inspire them to travel and create adventures of their own."
Episode 1 of "Have Points, Will Travel" was directed by the accomplished documentary, commercial and comedic filmmaker Josh Miller. The episode was produced by CY&N, the production arm of People Ideas & Culture (PI&C), a leading creative agency based in New York City. In addition to Wyndham Rewards hotels, the episode may be viewed on the Wyndham Rewards' YouTube channel at www.youtube.com/wyndhamrewards.
Entirely re-imagined in 2015, the new Wyndham Rewards makes earning and redeeming generous rewards for travel both simple and attainable. The program eliminates confusing reward categories and instead offers a flat, free night redemption rate - the first of its kind for a major loyalty program. Members earn a minimum of 1,000 points for every qualified stay and for just 15,000 points, can redeem a free night at any of more than 7,500 Wyndham Rewards hotels across the globe with no blackout dates. For more information on Wyndham Rewards or to enroll, visit www.wyndhamrewards.com.
About Wyndham Hotel Group
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SOURCE Wyndham Rewards