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Ali Velshi The TurnAround
The Turnaround
The Turnaround

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Walnut Creek Baking Company
The Business Owner:
The Business Owner
Denise Vickers
Denise Vickers has turned her lifelong passion for sugar into a business. She now turns out delectable treats from her Walnut Creek, California bakery. While no one doubts the quality of her baking, the question is: is she turning out quality profits? Between satisfying bankers, catering to a breadth of customers and trying to capitalize on recent growth, Denise faces many tough choices and is searching for the right ingredients for success.
 The Mentor:
the mentor
Gary Rogers CEO Dreyers Grand Ice Cream
Our mentor leads a dessert powerhouse that generates mountains of cold hard cash. Through a laser-like brand focus and intimate knowledge of his customer base this businessman has led his company through phenomenal growth over the last 28 years. But he too tasted tough times when he started as a young entrepreneur. What sweet advice will he have to pass on to Denise to help her set her bakery apart?

LESSONS LEARNED
LESSONS LEARNED Pointers for small business owners on how to reduce debt and become profitable.
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