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Ford Explorer
Ford Explorer
There's nothing wrong with launching a redesigned midsized truck-based SUV in the middle of a collapsing market for those vehicles. Better to at least get as much of that shrinking market as you can. It's even better if you can do a good job and improve the SUV's handling and ride quality.

But why bother doing any of that if you then wrap it in a body so similar to the old one that only the most freakishly observant consumer would notice the difference?

As of last month, Ford Explorer sales had dropped almost 33 percent from the same time last year. This is not how a redesign should go.
-Peter Valdes-Dapena
xxx These cars earned top scores in Insurance Institute for Highway Safety front, side and rear crash tests. (more)
xxx A car's transmission can have a big effect on performance and fuel economy. (more)

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.