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Ford Explorer
Ford Explorer
There's nothing wrong with launching a redesigned midsized truck-based SUV in the middle of a collapsing market for those vehicles. Better to at least get as much of that shrinking market as you can. It's even better if you can do a good job and improve the SUV's handling and ride quality.

But why bother doing any of that if you then wrap it in a body so similar to the old one that only the most freakishly observant consumer would notice the difference?

As of last month, Ford Explorer sales had dropped almost 33 percent from the same time last year. This is not how a redesign should go.
-Peter Valdes-Dapena
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
© 2012 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Ad choices .