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How to Succeed in 2007
We asked 50 of the brightest minds in business how they do what they do - and how you can cash in on their advice in the year ahead.
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Marc Benioff
Marc Benioff
Chairman and CEO, Salesforce.com
Be an Industry Disruptor
My four rules are: Build a great product, build demand in any way you can, make sure you have a distribution organization to fulfill the demand, and make sure your customers are happy - and that is the first rule, by the way. Those are the four elements. Is your product better than anyone else's - is it easier, more efficient, simpler? Can you explain to people how it's better? Can you position it correctly in their minds? That's what you're talking about - consciousness. When you talk about disruption, a market is just a group of people. Can you sell it, distribute it, get people to try it? Can you get it adopted? Then if you get that customer satisfaction, it starts all over again.
 What do you think it will take in 2007 to succeed in business? E-mail the editors here.
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