Keep Social Networks Social
The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.
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Chris DeWolfe
Co-founder, Myspace
 What do you think it will take in 2007 to succeed in business? E-mail the editors here. |
Andre Agassi – Agassi Graf DevelopmentEdgar Bronfman Jr. – Warner Music Carly Fiorina – Hewlett Packard (formerly) (more) |
