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How to build the next Google
We asked the brightest minds in business how they do what they do – and how you can cash in on their advice in the year ahead.
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Stewart Butterfield
Stewart Butterfield
Co-founder, Flickr
It Has to Be About More Than Just Money
One of the biggest lessons I've learned is that there has got to be a reason for what you're doing. You actually have to care about what you're doing. The business has to be about something. Whatever the point of it is does not have to be inconsistent with making money, but usually if that's the sole reason, it is not very successful. Because you have to have confident employees, happy customers, and reliable suppliers to run a company as much as profits. I am still here to win. All the people on the Flickr team are committed to what we're doing, which is to be the eyes of the world. Otherwise, I would say fuck it, go back to the beach, and get in shape.
 What do you think it will take in 2007 to succeed in business? E-mail the editors here.
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