Warren Lieberfarb
Senior Consultant, HD-DVD Promotion Group
Lieberfarb, known in Hollywood as the father of the DVD, has been around long enough to recall the Betamax/VHS wars. But rather than broker a peace settlement between Sony and the rest of the industry - as he did with the DVD - he's working with Microsoft, Toshiba, and other backers of the competing HD-DVD format on how to beat Blu-Ray. Ironically, the whole debate may well be pointless. There's little evidence that consumers are eager to upgrade their existing DVD collections, and by the time the latest format war is settled, most of us will simply download movies in our living rooms instead of hoarding them on little plastic discs.