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Rank: 32
Why He Matters: Many have heralded the death of advertising, but thanks to Bogusky, those predictions have been premature. His creative work consistently redefines what advertising can be -- whether that means strapping Mini Coopers atop Ford Excursions or spoofing pay-per-view porn for Virgin Atlantic. Since first gaining fame in 1999 with the "Truth" antitobacco campaign, Bogusky has expertly made his mark in new media as well, and his viral "Subservient Chicken" online videos for Burger King are credited with helping to resuscitate the fast-food chain's sales. If he can do the same for Volkswagen, his newest and perhaps most troubled client, he'll secure his place as one of the greatest talents in the history of the ad business.Alex Bogusky Creative director, Crispin Porter & Bogusky |
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