Diamonds aren't forever
The $60-billion-a-year diamond industry looks very different from Sierra Leone, where the average man earns $220 a year and dies at age 39.
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A photograph of a DeBeer's poster. Diamond industry executives joined forces in 2003 with governments and the UN to end the trade in conflict diamonds.
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Industry fears controversial film, which showcases illicit gem trade in Africa, could lead to major PR crisis ahead of the critical holiday period. ( more)
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