Data as of Jul 25
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As Seen On TV, Inc. is a direct response marketing company, which identifies, develops, and markets consumer products for global distribution via TV, Internet and retail channels. It provides resources to develop consumer products from initial concepts to global distribution. The company operates its business through two segments: As Seen On TV (ASTV) and eDiets. The ASTV segment identifies and advises in the development and marketing of consumer products. The eDiets segment is a subscription-based nationwide weight-loss oriented digital subscription and meal delivery service. As Seen On TV was founded on November 6, 2006 and is headquartered in Clearwater, FL.
|Robert John DeCecco||Chairman & Chief Executive Officer|
|Henrik S. H. Sandell||Chief Operating Officer|
|Dennis W. Healey||Director, Chief Financial & Accounting Officer|
|Mary B. Mather||Secretary, Treasurer & Director|