Bank of America Corp. operates as a bank holding and financial holding company. It operates through the following segments: Consumer Banking, Global Wealth & Investment Management, Global Banking, Global Markets, and Legacy Assets & Servicing. The Consumer Banking segment offers credit, banking and investment products and services to consumers and small businesses. The Global Wealth & Investment Management provides client experience through a network of financial advisors focused on to meet their needs through a full set of investment management, brokerage, banking, and retirement products. The Global Banking segment deals with lending-related products and services, integrated working capital management and treasury solutions to clients, and underwriting and advisory services. The Global Markets segment includes sales and trading services, as well as research, to institutional clients across fixed-income, credit, currency, commodity, and equity businesses. The Legacy Assets & Servicing segment concerns mortgage servicing activities related to residential first mortgage and home equity loans serviced for others and loans held by the corporation. The company was founded by Amadeo Peter Giannini in 1904 is headquartered in Charlotte, NC.