Bitauto Hldg Ltd (NYSE:BITA)

Bitauto Holdings Ltd. is an investment holding company, which provides Internet content and marketing services in the automotive industry through its subsidiaries. The company's websites, bitauto.com and ucar.cn, provide consumers with up-to-date new and used automobile pricing information, specifications, reviews and consumer feedback. It manages its businesses in three segments: bitauto.com business, ucar.cn business and digital marketing solutions. The bitauto.com business segment provides subscription services to new automobile dealers that enable them to list pricing and promotional information on the company's bitauto.com website and partner websites. The company also provides advertising services to dealers and automakers on its bitauto.com website. The ucar.cn business segment provides listing services to used automobile dealers that enable them to display used automobile inventory information on the company's ucar.cn website and partner websites. It also provides advertising services to used automobile dealers and automakers with certified pre-owned automobile programs on its ucar.cn website. The digital marketing solutions business segment provides automakers with one-stop digital marketing solutions, including website creation and maintenance, online public relations, online marketing campaigns and advertising agent services. Bitauto Holdings was founded by Bin Li on October 21, 2005 and is headquartered in Beijing, China.