ExactTarget Inc (NYSE:ET)

ExactTarget, Inc. provides cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with customers through a suite of applications, including email, mobile, social media, websites, marketing automation and data management. Its solutions provide marketers with a broad suite of integrated applications to plan, automate, deliver and optimize data-driven interactive marketing campaigns and real-time communications to drive customer engagement, increase sales and improve their return on marketing investment. It also provides open application programming interfaces and developer tools that allow third parties to embed its technology into their solutions and build applications on its platform. The company was founded by Christopher Baggott, Peter D. McCormick and Scott D. Dorsey in December 2000 and is headquartered in Indianapolis, IN.