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Game Plan Holdings, Inc. engages in the business of nutritional supplement products. It develops tools and products focused upon the intersection of three market trends: proprietary nutritional supplements, exclusive networks of personal trainers and other fitness professionals and proprietary technology. These tools allow its affiliate fitness professionals to coordinate fitness goals with its nutritional supplements at the points of contact before, during and after workouts and related consultations. The company was founded by Lawrence Horwitz and Eric Schmidt on March 25, 1999 and is headquartered in Boston, MA.
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