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Leading Brands, Inc. is an integrated beverage company. It engages in the beverage bottling, distribution, sales, merchandising, brand development and brand management of beverage products. It own proprietary beverage brands such as TrueBlue Blueberry Juice, LiteBlue Blueberry Juice, TrueBlack Blackberry Juice, PureBlue, UnWine, PureRed, PureBlack and PureWhite SuperJuices and BabyBlue childrens' superfruit blends via its unique Integrated Distribution System. The company operates its business through its wholly owned subsidiaries with one segment: Production and Distribution of beverages. It has operations in Canada and the United States of America. The company was founded on February 4, 1986 and is headquartered in Vancouver, Canada.
|Ralph D. McRae||Chairman, President & Chief Executive Officer|
|Robert Mockford||Vice President-Operations|
|David Read||Executive Vice President|
|Sinan Al-Zubaidi||Vice President-Bottling Operations|
|Marilyn Kerzner||Director-Investor Relations & Corporate Affairs|