Mattel, Inc. designs, manufactures and markets a broad variety of toy products. The company's portfolio of brands and products includes Mattel Girls & Boys Brands, including Barbie fashion dolls & accessories, Polly Pocket, Little Mommy, Disney Classics, and Monster High, Hot Wheels, Matchbox, and Tyco R/C vehicles and play sets, and CARS, Radica, Toy Story, Max Steel, WWE Wrestling, and Batman, and games & puzzles; Fisher-Price Brands, including Fisher-Price, Little People, BabyGear, and Imaginext, Dora the Explorer, Go Diego Go!, Thomas & Friends, Mickey Mouse Clubhouse, Disney's Jake and the Never Land Pirates, and See N Say, and Power Wheels; American Girl Brands, including My American Girl, the historical collection, and Bitty Baby. It operates through three segments: North America, International and American Girl. The North America segment markets and sells toys in the U.S. and Canada through the Mattel Girls & Boys Brands and Fisher-Price Brands categories. The International segment includes the products marketed by the North America segment, although some are developed or adapted for particular international markets. The American Girl segment is a direct marketer, children's publisher, and retailer best known for its flagship line of historical dolls, books, and accessories, as well as the My American Girl and Bitty Baby brands. The company was founded by Elliot Handler, Ruth Handler and Harold Matson in 1945 and is headquartered in El Segundo, CA.