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Monster Beverage Corporation Formerly known as Monster Beverage Corporation. The Group's principal activity is to market, sell and distribute beverage category drinks. It operates in two segments. Direct Store Delivery (""DSD"") whose principal products comprise energy drinks, and Warehouse, whose principal products comprise juice based and soda beverages. The DSD segment develops, markets and sells products through an exclusive distributor network, whereas the Warehouse segment develops, markets and sells products primarily direct to retailers. The products includes natural sodas, fruit juices, energy drinks, sparkling lemonades and orangeades, non-carbonated ready-to-drink iced teas, lemonades, juice cocktails and energy sports drinks, children's multi-vitamin juice drinks and nutrition bars and cereals. It also markets and distributes energy drinks under the Monster(TM) brand name,nutrition bars ,cereals under the Hansen's(R) brand name fruit juices for toddlers and malt-based drinks under the Junior Juice(R) and the Hard e (TM) brand.
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