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49.20
BATS BZX Real-Time Price
As of 11:49am ET
 +0.14 / +0.29%
Today’s Change
40.56
Today|||52-Week Range
49.31
+9.99%
Year-to-Date
SECTOR
Commercial Services
INDUSTRY
Advertising/Marketing Services
MARKET CAP
$18.0B

Company Description

Nielsen NV is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior. It delivers critical media and marketing information, industry expertise marketing consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company operates its business through three reporting segments: What Consumers Buy and What Consumers Watch & listen. The What Consumers Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a broad range of analytics. Its Buy products and services enables clients to better manage their brands, uncover new sources of demand, launch and grow new products, analyze their sales, improve their marketing mix and establish more effective consumer relationships. What Consumers Watch and listen segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. It provides radio audience measurement services such as information on consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. The company was formerly known as Nielsen Holdings NV. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.

Contact Information

Nielsen NV
85 Broad Street
New York New York 10004
P:(646) 654-5000
Investor Relations:
(646) 654-4593

Employees

Shareholders

Mutual fund holders50.29%
Other institutional39.87%
Individual stakeholders13.94%

Top Executives

Dwight Mitchell BarnsChief Executive Officer & Director
Brian J. WestChief Operating Officer
Jamere JacksonChief Financial Officer
Paul J. DonatoChief Research Officer & Executive Vice President
James T. PowellChief Technology Officer