Procter & Gamble Co. engages in the provision of branded consumer packaged goods to its consumers around the world. Its products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, high frequency stores, and neighborhood stores which serve many consumers in developing markets. It operates through the following segments: Beauty, Grooming, Health Care, Fabric Care and Home Care and Baby, Feminine and Family Care. The Beauty segment comprises of cosmetics, antiperspirant and deodorant, personal cleansing, skin care, hair care and color, prestige products, and salon professional. This segment sells its products under the brands Head & Shoulders, Olay, Pantene, and Wella. The Grooming segment offers shave care products and appliances. This segment sells its products under the brands Braun, Fusion, Gillette, and Mach3. The Health Care segment consists of personal health and oral care products. This segment sells its products under the brands Always, Crest, and Oral-B. The Fabric Care and Home Care segment offers laundry additives, air care, batteries, dish care, fabric enhancers, laundry detergents and surface care products. This segment sells its products under the brands Ace, Ariel, Dawn, Downy, Duracell, Gain, Tide, and Febreze. The Baby, Feminine and Family Care segment offers baby wipes, diapers, paper towels, tissues and toilet papers. This segment sells its products under the brands Bounty, Charmin, and Pampers. The company was founded by William Procter and James Gamble in 1837 and is headquartered in Cincinnati, OH.