Procter & Gamble Co. provides branded consumer packaged goods to its consumers around the world. Its products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, high frequency stores, and neighborhood stores which serve many consumers in developing markets. The company also intends to expand its presence in other channels, including department stores, perfumeries, pharmacies, salons and e-commerce. It operates through the following segments: Beauty, Grooming, Health Care, Fabric Care & Home Care and Baby Care & Family Care. The Beauty segment is comprised of cosmetics, female antiperspirant and deodorant, female personal cleansing, female shave care, hair care, hair color, hair styling, prestige products, salon professional and skin care products. This segment sells its products under the brands Head & Shoulders, Olay, Pantene, and Wella. The Grooming segment offers electronic hair removal devices, home small appliances, male blades and razors and male personal care products. This segment sells its products under the brands Braun, Fusion, Gillette, and Mach3. The Health Care segment consists of feminine care, gastrointestinal, incontinence, rapid diagnostics, respiratory, toothbrush, toothpaste, water filtration and other oral care products. This segment sells its products under the brands Always, Crest, and Oral-B. The Fabric Care & Home Care segment offers laundry additives, air care, batteries, dish care, fabric enhancers, laundry detergents and surface care products. This segment sells its products under the brands Ace, Ariel, Dawn, Downy, Duracell, Gain, Tide, and Febreze. The Baby Care & Family Care segment offers baby wipes, diapers, paper towels, tissues and toilet papers. This segment sells its products under the brands Bounty, Charmin, and Pampers. The company was founded by William Procter and James Gamble in 1837 and is headquartered in Cincinnati, OH.