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VLOV, Inc. is an apparel producer in the People's Republic of China ('PRC' or 'China') that designs, develops and distributes men's apparel and related products targeted at 20-45 years old Chinese men under the 'VLOV' brand. They carry three product lines represented by different label colors: (1) the purple label for business; (2) the black label for business casual; and (3) the white label for casual. It primarily sells its products to its independent distributors, each of whom is granted rights to market and sell its products in a defined market or territory. Its distributors sell its products at points of sales, or POS, that they establish within their territories and operate either directly or through third-party retail operators, including counters, concessions, store-in-stores and stand-alone stores. They maintain and exercise control over advertising and marketing activities from its headquarters in Fujian Province, China, where set the tone for integrity, consistency and direction of the VLOV brand image throughout China. Additionally, it sets guidelines for its distributors as to how its products are to be advertised and displayed. There are 393 retail locations operated by its distributors throughout China, including two flagship stores in Shenyang and Beijing that it helped to design and that opened in January 2012. To better showcase its brand, however, it also acquired the retail network of its Fujian distributor in June 2011, and currently operates 20 retail locations directly, including one flagship store. It designs and develops its products from its headquarters in Xiamen in southeastern Fujian. After identifying its top selling products from the prior seasons, it studies global fashion trends especially in Europe and Asia. Then it decides on the overall theme, colors and materials to be used for its products. Its designers create sketches via Computer Aided Design (CAD) drawings, and its technicians prepare samples according to the designs. The samples are inspected, amended, reviewed and/or approved by its head designer, Qingqing Wu, who is also its Chief Executive Officer ('CEO') and Chairman. Clothing samples are then made from the approved designs and shown to its distributors, who place their orders from these samples. Its marketing department makes the product selection for the stores that it operates.
|Qingqing Wu||Chairman, President, Chief Executive Officer & COO|
|Bradley W. Miller||President, Treasurer, CEO, CFO & Founder|