Institutional investors purchased a net $4.3 million shares of ACTV during the quarter ended March 2013. This may signal that the smart money is gaining interest in this company as the 59.81% of shares outstanding that institutional investors hold is actually below the Information Technology Services industry average.
| Other institutional | 8.94% |
| Individual stakeholders | 50.96% |
| Mutual fund holders | 50.87% |