Institutional investors purchased a net $1.2 million shares of APOL during the quarter ended February 2013. This may signal that the smart money is gaining interest in this company as the 98.66% of shares outstanding that institutional investors hold is actually below the Other Consumer Services industry average.
| Other institutional | 51.12% |
| Mutual fund holders | 47.53% |
| Individual stakeholders | 12.75% |