Institutional investors purchased a net $426.7 thousand shares of BCOV during the quarter ended December 2012 and now own 69.45% of the total shares outstanding. This majority interest is a greater percentage than is typical for companies in the Internet Software/Services industry and highlights that the smart money sees this stock as an important holding.
| Other institutional | 48.91% |
| Mutual fund holders | 20.54% |
| Individual stakeholders | 19.32% |