Institutional investors hold a majority ownership of BNNY through the 112.07% of the outstanding shares that they control. This interest is also higher than at almost any other company in the Food: Specialty/Candy industry. Last, during the quarter ended March 2013, these large investors purchased a net $5.5 million shares.
| Other institutional | 65.27% |
| Mutual fund holders | 46.81% |
| Individual stakeholders | 15.11% |