Institutional investors purchased a net $3.3 million shares of CHD during the quarter ended September 2012 and now own 82.86% of the total shares outstanding. This majority interest is a greater percentage than is typical for companies in the Household/Personal Care industry and highlights that the smart money sees this stock as an important holding.
| Mutual fund holders | 43.53% |
| Other institutional | 39.34% |
| Individual stakeholders | 2.93% |