Institutional investors purchased a net $5.0 million shares of DKS during the quarter ended January 2013. This may signal that the smart money is gaining interest in this company as the 99.16% of shares outstanding that institutional investors hold is actually below the Specialty Stores industry average.
| Mutual fund holders | 54.30% |
| Other institutional | 44.86% |
| Individual stakeholders | 2.12% |