Institutional investors purchased a net $332.4 thousand shares of FIZZ during the quarter ended January 2013. This may signal that the smart money is gaining interest in this company as the 15.65% of the shares outstanding that institutional investors hold is among the lowest in the Beverages: Non-Alcoholic industry.
| Other institutional | 8.31% |
| Mutual fund holders | 7.34% |
| Individual stakeholders | 2.07% |