Institutional investors purchased a net $1.0 million shares of FLWS during the quarter ended March 2013. This may signal that the smart money is gaining interest in this company as the 71.43% of the shares outstanding that institutional investors hold is among the lowest in the Internet Retail industry.
| Other institutional | 45.84% |
| Mutual fund holders | 25.60% |
| Individual stakeholders | 23.16% |