Institutional investors purchased a net $17.5 million shares of GRPN during the quarter ended December 2012. This may signal that the smart money is gaining interest in this company as the 37.61% of shares outstanding that institutional investors hold is actually below the Advertising/Marketing Services industry average.
| Individual stakeholders | 48.78% |
| Other institutional | 19.84% |
| Mutual fund holders | 17.77% |