Institutional investors purchased a net $22.4 million shares of JCP during the quarter ended January 2013 and now own 122.69% of the total shares outstanding. This majority interest is a greater percentage than is typical for companies in the Department Stores industry and highlights that the smart money sees this stock as an important holding.
| Other institutional | 86.89% |
| Mutual fund holders | 35.79% |
| Individual stakeholders | 29.27% |