Institutional investors purchased a net $172.1 thousand shares of LONG during the quarter ended December 2012. This may signal that the smart money is gaining interest in this company as the 12.84% of the shares outstanding that institutional investors hold is among the lowest in the Other Consumer Services industry.
Mutual fund holders
Largest Quarterly Institutional Transactions
Latest Institutional Activity
J. GOLDMAN & CO. LP Bought 89.6 Thousand shares of eLong Inc