Relative to its peers, LONG does not have very much institutional sponsorship. The 12.12% of shares outstanding held by institutional investors is among the least of any stock in the Other Consumer Services industry.
Mutual fund holders
Largest Quarterly Institutional Transactions
Latest Institutional Activity
J. GOLDMAN & CO. LP Bought 69.5 Thousand shares of eLong Inc
RENAISSANCE TECHNOLOGIES LLC Bought 4.0 Thousand shares of eLong Inc
PNC BANK NA (INVESTMENT MANAGEME... Bought 3.4 Thousand shares of eLong Inc