Relative to its peers, LONG does not have very much institutional sponsorship. The 10.73% of shares outstanding held by institutional investors is among the least of any stock in the Other Consumer Services industry.
Mutual fund holders
Largest Quarterly Institutional Transactions
Latest Institutional Activity
TCS CAPITAL MANAGEMENT LLC Bought 104.9 Thousand shares of eLong Inc
SPRINGBOK CAPITAL MANAGEMENT LLC Bought 700.00 shares of eLong Inc
SAGEPOINT FINANCIAL, INC. Bought 500.00 shares of eLong Inc