Institutional investors purchased a net $313.3 thousand shares of LONG during the quarter ended December 2013. This may signal that the smart money is gaining interest in this company as the 13.24% of the shares outstanding that institutional investors hold is among the lowest in the Other Consumer Services industry.
Mutual fund holders
Largest Quarterly Institutional Transactions
Latest Institutional Activity
CRCM LLC Bought 173.0 Thousand shares of eLong Inc
INVESCO POWERSHARES CAPITAL MANA... Bought 45.8 Thousand shares of eLong Inc
CORTEX CAPITAL MANAGEMENT LLC Bought 45.4 Thousand shares of eLong Inc