Institutional investors purchased a net $853.4 thousand shares of NCMI during the quarter ended December 2012 and now own 97.29% of the total shares outstanding. This majority interest is a greater percentage than is typical for companies in the Advertising/Marketing Services industry and highlights that the smart money sees this stock as an important holding.
| Mutual fund holders | 59.19% |
| Other institutional | 38.11% |
| Individual stakeholders | 2.69% |