Institutional investors purchased a net $5.7 million shares of PRU during the quarter ended December 2012 and now own 65.74% of the total shares outstanding. This majority interest is a greater percentage than is typical for companies in the Financial Conglomerates industry and highlights that the smart money sees this stock as an important holding.
| Other institutional | 33.64% |
| Mutual fund holders | 32.10% |
| Individual stakeholders | 0.39% |