Institutional investors purchased a net $659.1 thousand shares of TZOO during the quarter ended March 2013. This may signal that the smart money is gaining interest in this company as the 29.19% of the shares outstanding that institutional investors hold is among the lowest in the Other Consumer Services industry.
| Mutual fund holders | 8.08% |
| Individual stakeholders | 49.21% |
| Other institutional | 21.11% |