Institutional investors purchased a net $463.2 thousand shares of USNA during the quarter ended March 2013. This may signal that the smart money is gaining interest in this company as the 62.28% of the shares outstanding that institutional investors hold is among the lowest in the Household/Personal Care industry.
| Individual stakeholders | 70.21% |
| Mutual fund holders | 40.34% |
| Other institutional | 21.94% |